A client in the automotive industry sought to optimize their lead generation process for a car exhibit showcasing new models. The challenge was to efficiently capture interest from attendees and automate lead management, moving away from error-prone, manual processes.
Solution
We developed a streamlined landing page with a lead generation form that collected details from prospects interested in learning more or booking a test drive. This form was integrated with Adobe Campaign for email marketing automation and Dynamics CRM for real-time lead management, ensuring seamless data flow between marketing and sales.
Lead Capture & Retargeting:
Upon submission, leads were instantly captured and tracked in Adobe Campaign, enabling targeted retargeting campaigns to re-engage prospects.
Automated Follow-up:
Prospects received an immediate autoresponder email, keeping their interest alive and providing more information while their interaction with the exhibit was fresh in their minds.
Real-time CRM Integration:
The form was also directly integrated with Dynamics CRM, ensuring that hot leads were sent to the sales team in real-time for fast follow-up.
Results
By automating the lead generation and follow-up process, Omnify X helped the client reduce time spent on manual efforts by over 50%. The streamlined system generated 200% more hot leads during the event compared to their previous approach. With real-time CRM integration and automated email marketing, the client improved follow-up speed by 30%, significantly boosting conversion potential while minimizing the risk of missed opportunities.
The client’s sales team could focus on closing deals, with confidence that no lead was slipping through the cracks. This case showcases the power of integrated online systems to enhance efficiency and maximize lead generation efforts in traditionally offline environments.
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