Battle of the Marketing Titans: Gist vs. Mailchimp

In the ever-evolving landscape of digital marketing, choosing the right tools can make or break your success. When it comes to managing customer relationships and orchestrating effective campaigns, two heavyweights step into the ring: Gist and Mailchimp. In this showdown, we’ll dissect their features, weigh their pros and cons, and help you decide which contender deserves a spot in your marketing corner. So grab your gloves, because it’s time for a marketing match-up like no other! 🥊📧🔥


  • Who is it for? Mailchimp is ideal for creators and small businesses with basic email marketing needs and a tight budget.
  • Pros:
    • Offers a wide variety of templates for email campaigns.
    • Ease of use makes it accessible for beginners.
    • Affordable pricing options.
  • Cons:
    • Limited customization and flexibility for advanced users.
    • Email segmentation features are somewhat restricted.
  • Pricing:
    • For 2.5k contacts: $39/month
    • For 10k contacts: $100/month
    • For 25k contacts: $260/month
    • For 100k contacts: $700/month
    • Full feature pricing starts at $10/month


  • Who is it for? Gist is a customer relationship management (CRM) software suitable for small to medium-sized companies aiming to manage customer data and improve sales and marketing efforts.
  • Pros:
    • Marketing automation capabilities.
    • Lead scoring, web activity tracking, and SMS marketing.
    • Bi-directional CRM syncing.
  • Cons:
    • Managing bulk tasks can be challenging.
    • Live chat/messenger emails are sent from a “” address.
    • The iOS app has some usability issues.
  • Pricing:
    • For 2.5k contacts: $39/month
    • For 10k contacts: $99/month
    • For 25k contacts: $219/month
    • For 100k contacts: Contact sales
    • Full feature pricing starts at $29/month


  • Email Marketing:
    • Mailchimp excels in straightforward email marketing.
    • Gist offers more robust marketing automation features.
  • Segmentation:
    • Both platforms offer similar abilities for ecommerce emailing, nurturing campaigns, and personalization.
    • Gist surpasses Mailchimp in other automation features.
  • Forms:
    • Mailchimp has a fantastic landing page and forms builder.
    • Gist provides forms but focuses on other features as well.
  • Chat, Chat Bots, Meetings, Event Tracking, and Help Desk:
    • These features are available in Gist but not in Mailchimp.


In this marketing showdown, both Gist and Mailchimp have flexed their digital muscles. But who emerges victorious? 🏆

  • Mailchimp stands tall as the go-to choice for beginners and budget-conscious marketers. Its user-friendly interface and affordable pricing make it a solid contender for small businesses dipping their toes into email campaigns.
  • On the other side of the ring, Gist packs a punch with its robust CRM features, marketing automation, and lead scoring capabilities. It’s the heavyweight champion for those seeking advanced tools to supercharge their customer interactions.

Remember, there’s no one-size-fits-all solution. Consider your business needs, budget, and growth trajectory. Whether you’re a scrappy startup or an established brand, choose wisely – because in the marketing arena, every click counts! 💡📈🔥

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