Battle of the Marketing Titans: Gist vs. Klaviyo

When it comes to choosing the right email marketing tool, businesses often find themselves comparing Klaviyo and Gist. Both platforms offer unique features and benefits, but they cater to different types of users. Here’s a detailed comparison to help you decide which one might be the best fit for your business needs.

Klaviyo: The E-commerce Specialist

Klaviyo is designed specifically for e-commerce businesses. It shines with its high-quality email templates and robust segmentation capabilities, making it a favorite for those who want to benchmark their performance against similar e-commerce businesses1. Klaviyo’s automation flow editor, while somewhat basic, is tailored to the needs of online stores, particularly those using Shopify2.


  • Built for e-commerce
  • Excellent for visual emails
  • Great integration with Shopify


  • Limited content blocks for email campaigns
  • Relatively expensive

Gist: The All-in-One CRM

Gist, on the other hand, is a customer relationship management (CRM) software that offers a broader range of services. It’s suitable for small to medium-sized businesses that want to manage customer interactions and communications across multiple channels1. Gist’s all-in-one solution includes live chat, help desk, knowledge base, and marketing automation, making it a versatile choice for businesses looking to streamline their operations2.


  • Affordable all-in-one marketing automation platform
  • Includes live chat, help desk, and knowledge base
  • Free migration and no cancellation fees


  • Some features may be average compared to competitors
  • The iOS app has been reported to be buggy

Pricing Comparison: Klaviyo’s pricing is strictly based on list size, and they offer a free plan for up to 250 contacts. However, Gist provides a more cost-effective solution with plans starting at $29/month for full features, making it a more affordable option for businesses with a larger contact list2.

Conclusion: If your priority is a tool that integrates seamlessly with e-commerce platforms like Shopify and you need visually appealing emails, Klaviyo is the way to go. However, if you’re looking for an affordable all-in-one CRM that can handle a variety of tasks beyond email marketing, Gist might be the better choice. Ultimately, the decision will depend on your specific business needs and budget constraints.

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